Our Home Selling System

Our innovative Home Selling System was developed to provide our clients with a consistent and proven method to prepare their homes for sale, price their homes appropriately, and get the word out to as many prospective buyers as possible.  When we sell your home, our mutual goal is a quicker sale at a higher price.

We are a team of trained luxury listing specialists and we know how to market properties to make sure you don’t leave money on the table.

1. Price
The most important step when I sell your home is pricing it correctly from the onset.  Its a well known fact that overpriced homes take longer to sell and usually sell for a lower price.  Since the majority of your showings will occur in the first 30 days on the market it is crucial that your initial list price match buyer expectations.  I have taken advanced courses in pricing homes correctly and I’ve been trained to use advanced market analysis software to build a comprehensive report that will accurately determine the optimal list price for your home.  Request a detailed market analysis of your home.

Oh, and price per square foot means nothing. Watch this video to see why I feel this way:

2. Condition
In order to get top dollar when you sell your home you have to make your home look its best.  I will help you identify and prioritize repairs and improvements that will provide the best return on your investment.  Before your home goes on the market, I can also offer home staging to make every room in your home look its best.  In fact, I offer a Maximum Value Home Audit designed to highlight every feature of your home that adds value, and address areas of concern before we put your home on the market.

3. Market
Our Home Selling System was developed to provide our agents with a consistent and proven manner to get our listings in front of as many potential buyers as possible. When we sell your home our reach is so extensive because we invest heavily in web, social networking, email, direct mail and print campaigns that feature our listings in all the places where buyers are looking. When you hire me to sell your home, I will identify your ideal buyer and then develop and implement a tailored home marketing program designed to reach them.  I offer a 28 step home marketing plan to leave no stone unturned when it comes to finding your perfect buyer. Request a free consultation today.

4. Negotiate
Successfully negotiating a real estate contract is more than a matter of luck or natural talent.  When you receive an offer having an agent with a proven track record of bringing buyers and sellers together can make a huge impact on your final sales price.  Our home listing specialists are skilled negotiators who can help you get to the highest price a potential buyer is willing to pay when we sell your home, as well as the best terms, shortest contingencies, fewest repairs and lowest closing cost credit.  Rather than approaching negotiations from an adversarial winner-take-all perspective, our agents focus on your top priorities and strive to keep emotions from over running the process.


5. Close
When I sell your home I will provide regular status reports that show your top prospects, summary of feedback from your showings, a review of completed and planned marketing activities and any recommended adjustments to course.  In order to keep tabs on your competition I set up a neighborhood alert system that will notify you as similar homes in your neighborhood come on the market, go under contract or sell. Once your home goes under contract I use a sophisticated online transaction management system to make sure the buyers, and their agent, follow through with their contractual obligations in a timely manner.

Download our free Seller’s Guide to learn how to get started.

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